Webinars have gained quite fame in the business world. Whether any motive, companies have figured out its pros and implemented its use vastly in their marketing campaigns hence improving their organizational performance management. Professionals have started using webinars as a gateway to reach their targets and acquiring high-quality leads for their business. In this blog, we will learn how Webinars can affect your business?
Key Takeaway Statistics showing the effect of Webinars in Businesses.
- Can you believe in the strength of a single webinar? It can undoubtedly bring you 1000 high-quality leads to target upon.
- 60% of webinars are aligned to meet loyal customers.
- Webinars use Q&A rounds which provoke better and enhanced communication. And communications in webinars promote 67.09% of conversion rate.
- About 57% of professional marketers run webinars 50 times a year as a part of their strategic business plan.
What is a Webinar?
A webinar is an online workshop cum seminar cum convention, where businesses engage customers and clients with their strategic talk and information. In other words, webinars bring together a wide and varied number of people to discuss business topics, product-related queries, solutions, Q&A rounds, informative sessions, and so on.
Well, webinars are not just limited to the business world anymore. Webinars are now implemented by colleges, schools, and universities for hosting guest speaker appearances, in-house curricular programs, foreign exchange programs, training, etc. Why webinars have gained popularity is because of their interestingly communicative factors.
To host a webinar, you need a platform to present and run the show online. Professional webinar software will let you create rooms for your attendees and view your presentations. You, being the presenter, can even share your desktop screens if you want to explain things better.
Types of Webinar
With a proper definition of the webinar, let us have a quick look at the different categories of webinars opted by organizations in their strategic business plans.
Lead nurturing webinars
By the name, it is visible that these webinars are meant for organizing the existing leads of companies. The leads (clients) who have been by your side for so long probably know the most about your organization. Hence, to ensure customer retention and continued engagement, businesses conduct lead nurturing webinars to provide more knowledge and information about the company and its products.
Sometimes, these webinars also talk about the vision and mission of their respective companies to create trust and authenticity. It thus is a major factor of the business development management.
Conducting product demo webinars
Another major role of webinars in corporate-level strategies is the “product demo webinars.” Today, many of us just cut the long way of speaking to a sales rep. We are more albeit over the internet and pro at researching any new products in the markets. Similar is the case with your customers. Whether or not your webinars can take the sweat of traditional marketing strategies by replacing them with new business ideas and techniques.
You can give a virtual tour to your curious customers, explaining to them the major USPs. This leads your sales team to get free from half of their work, which leaves them to keep a follow-up session with each of their clients.
Customer onboarding webinars
As the name suggests, these webinars are conducted to build new and long-lasting relations with the customers. Good demos and product description sessions, building trust by helping them recognize your business, setting up an exclamatory presentation to create a positive experience for the customers is what makes this webinar so essential.
It is indeed the first among other types of webinars to hold a place in a company’s strategic business plans.
Benefits of Webinars in Businesses
With the definitions and types of webinars, why not peek at the practical benefits of holding webinars in the business world?
Great source of generating High-quality Leads
Leads always drive businesses. Without a ‘more than enough’ number of leads in businesses, it would always push you back in achieving your luck. But it isn’t that easy of a game to acquire high-quality leads. Leads with quality keep getting richer for targetting. Therefore, webinars can make the task easier for you.
Through webinars, you will be communicating with an enormous number of people from which a good fraction of people would always like your innovative business ideas. In fact, all the leads attending your webinars have left you their personal information like names, numbers email IDs while registering for your sessions. Hence it is always recommended to keep following your leads with the correct tactics and proper attention.
Enriching your Online Content
One significant role of webinars is that it definitely creates a good source to help you boost your online content. Thanks to the advancing features of webinar platforms like recording the sessions and all. How does this happen?
Every webinar you host online will be addressed to human concerns and problems. Their concerns will help you get solutions to many unmet situations and creations. The Q&A round in the webinars plays a vital role as the public is given a podium to speak their heart out and bring in front every feedback and idea to help boost your organizational performance management.
Not just that, these recorded sessions will help you and your team form several blog posts and articles in the future and assist in providing necessary informational content for your brand recognition.
Delivering enormous value in people’s minds
Unlike any tutorial workshops, webinars tend to deliver high knowledge regarding the services and products of a company. Pre-recorded videos can never engage viewers or attendees. Neither are they answerable to any major concerns.
But with online webinars, Q&A rounds, people are given a chance to make better use of the webinars, indirectly producing real-time feedback and opinions. Holding small competitions or activities in webinars and engaging them with micro wins will boost customer engagement.
Wider reach nationally to GLOBALLY
Again a significant step in your strategic business plans while planning webinars is its tendency to reach out to people worldwide. Because of its online processes, webinars have various ways of getting promoted and making people aware of their presence. With the right marketing campaign techniques, promoting webinars using social media platforms isn’t a tough task.
Once we have it on air, there will be people (though sometimes it takes time to gather people depending upon the number of followers and loyal customers) enjoying your webinar from different parts of the countries, followed by interviews.
Building Trust and Authenticity for a longer time
With webinars conducting very often promotes people to follow you more. The more the activities, the better is the visibility and transparency of a company. It is rather a great initiative to keep you away from mischievous activities from competitors. This builds trust and authenticity for businesses in no time.
But once you build your brand name and customers recount its trust and authenticity, it ought to stay for a longer time. And that is the main motive of every business.
Although workshops have a better way of attracting their customers, webinars are rather modern and quicker in terms of expenses and time. Webinars thus have an easy way to connect people worldwide without any hesitation.
Expert Mind Solutions leave no stones unturned in providing market trends and training in various business skills training courses to learn a 360-degree method of customer engagement and retention along with other effective marketing techniques.