Fresh Venture conception
| Level of Study | Master Level |
| Duration | 2 days (7 hours per day) |
| Intakes | Rolling Intake |
| Course Code in HRD Corp | 1000173238 |
| Course Cost | RM 1400 Online RM 2600 Offline |
| Entry Requirement | SPM/MCE/SPVM/O Level |
| Awarded Certificate | A course-based certificate will be issued after completion of each course. A Master of Business Skills Program certificate will be issued on completion of all subjects. |
Fresh Venture Conception Abstract & Subject Outline of the Course
This course will provide trainees with the opportunity to identify and evaluate new business ideas/business models. Trainees will reflect on what it takes to generate and develop a new business venture, as well as considering the skills and networks required to gain support for new business ideas.
This course was designed to encourage a high level of experiential learning, this module engages trainees in the practical and creative process of new venture formation. It requires trainees to take a holistic view of their current studies and past business experience to identify a scalable business idea.
A strong theoretical underpinning of the practical issues facing entrepreneurs will form the foundation of the module and trainees are expected to make important connections between key disciplines such as: marketing, finance, financial planning, human resources, the host country’s legal environment and basic research methods.
Two Days Program (Advanced)
What is Entrepreneurship
Definition
Examples
Entrepreneurial Characteristics
Why?
The Choices
Types
Common Characteristics
Organizational Fragility
The Importance of Networks
The Initial Stages
Why Innovate?
Macro-economic Trends
Macro-economic Trends
Types of Innovation
Framework
Frameworks for Innovation
Making an Idea an Opportunity
Evaluating the Opportunity
Questions
Opportunity Costs
Framework
Definition of business models
Components of business models
Tools for developing a model
Licensing
Franchising
Outsourcing
Customer/ Market Analysis
Competitive Analysis
Pricing & Positioning
Internet
Market
Research
Understanding your industry
Market / industry definitions
Market / industry typologies
Industry Analysis
The Five-Forces Framework
What form of Ownership is Best?
Forms of Doing Business
Proprietorship
Partnerships
Limited Liability Company
Legal Issues
People within the Business
Employees
Professional advisors
Meeting your skills needs
Structure: Spider’s web
Structure: Self-organizing team & simple hierarchy
Structure: Hierarchy & matrix
Structure, task & environment
Organizational culture
Leadership style & control
Assessing a new venture’s strength and viability
Pricing Strategies
Key Financial Documents
Profit & Loss Account (P&L)
Cashflow
Balance Sheet
The Cashflow -Guide to Using Cashflow
The Profit and Loss Account -Guide to Using the Profit and Loss Account
The Balance Sheet – Guide to Using the Balance Sheet
Spotting Errors
The Breakeven – Guide to Using the Breakeven
Estimating Customer Spend
Estimating Materials (Purchases) Cost
Changing the months
Building your business model