Organizational Strategy Formulation & Execution

Organizational Strategy Formulation & Execution Abstract & Subject Outline of the Course

This course equips managers and professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. The goal is a strategic course that reflects the dynamism and intellectual rigor of this fast-developing field of management and takes account of the strategic management practices of leading-edge companies.

This course endeavors to be both rigorous and relevant. While embodying the latest thinking in the strategy field, it aims to be accessible to professionals from different backgrounds and with varying levels of experience.

It achieves this accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an emphasis on practicality.
This curse also focuses on the essential tasks of strategy: identifying the sources of superior business performance and formulating and implementing a strategy that exploits these sources of superior performance. At the same time, this course reflects recent developments in the business environment and in strategy research and to take account of feedback from instructors.

Two Days Program (Advanced)

Concept of Strategy

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The role of strategy in success
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The basic framework for strategy analysis
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A brief history of business strategy
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Strategy today

Goals, Values and Performance

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Strategy as a quest for value
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Profit maximization
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Shareholder value maximization
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Putting performance analysis into practice
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Appraising the organization’s performance
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Diagnosing the sources of poor performance

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Selecting strategies and setting performance targets
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Beyond profit: Values and social responsibility
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Strategy and real options

Industry Analysis: The Fundamentals

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From environmental analysis to industry analysis
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Industry analysis: Porter’s five forces of competition framework
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Competition from substitutes

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Threat of entry
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Rivalry between established competitors

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Bargaining power of buyers and suppliers
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Applying industry analysis
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Using industry analysis for forecasting industry profitability
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Using industry analysis to develop strategy
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Defining industries
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From industry attractiveness to competitive advantage

Further Topics in Industry Analysis

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Extending the five forces framework
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A missing force in the Porter model?
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Dynamic competition
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The contribution of game theory
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Extending the five forces framework
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Segmentation analysis

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Strategic groups

Analyzing and Developing Resources and Capabilities

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The role of resources and capabilities in strategy formulation

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Basing strategy on resources and capabilities
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Resources and capabilities as sources of profit
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Identifying resources and capabilities

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The resources of the firm
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Organizational capabilities
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Creating capabilities
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Appraising resources and capabilities
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Exploiting key strengths
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Managing key weaknesses
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What about superfluous strengths?
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Choosing the industry context

Organization Structure and Management Systems: The Fundamentals of Strategy Implementation

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Strategy implementation
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The strategic planning system
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The content of strategic plans
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Operating plans
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Organizational design: The fundamentals of organizing
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Specialization and division of labor
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Organization design

The Nature and Sources of Competitive Advantage

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The emergence of competitive advantage
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External sources of change
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Internal sources of change
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Sustaining competitive advantage
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Isolating mechanisms
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Competitive advantage in different market settings
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Types of competitive advantage
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Cost advantage

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Sources of cost advantage
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Using the value chain to analyze costs
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Differentiation advantage

Developing New Products and Services

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Service versus product development
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Products and service development strategies: success factors
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Organization and tools for development and delivery of new products and services
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Processes for new product and service development

Crafting New Venture

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Types of new venture
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Context for entrepreneurship
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Process and stages for creating an innovative new venture
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Likelihood of establishing a venture
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Processes: strategies and stages of creativity
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Harvesting the venture: growth and exit strategies

Exploiting Knowledge and Intellectual Property

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Generating and acquiring knowledge
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Identifying and codifying knowledge
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Storing, retrieving, and sharing knowledge
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Translating knowledge into innovation
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Exploiting intellectual property

Creating Value and Growing Ventures

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Creating economic and social value
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Innovation and firm performance
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Choosing a business model
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Growing the venture

Learning to Manage Innovation

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Entrepreneurial goals and context
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Recognize opportunity
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Find resources
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Develop venture
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Create value and grow the venture

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